Poster Design Summary

My Poster design is now complete as well. Like an image I posted in an earlier blog entry, this poster has a very typography-heavy approach to it. I haven't included any imagery at all, which I was orginally going to do. I was going to have my flyers focus on the more charitable aspects of the organisation, showing images of the vulnerable that Silent Cities aim to help, and the posters themselves were to focus more on the independent film makers that the concept of Silent Spaces is aimed at. As it stands, this may change & I might design a couple of additional posters that focus on this aspect. Another thing I will likely change is the copy included on the poster, sending a different message each time. I think I prefer the minimal, typographical approach to promoting Silent Spaces as the design looks cleaner & more professional. At the moment, I'm determined my poster design is finished, but it's highly likely I'll add to this line-up.

Poster Design

Flyer Design Summary

With my Silent Spaces flyers now complete, I can begin to evaluate the decisions I made, and reasons behind the design solutions I concluded with. These flyers first started life as posters, but as I began to include more & more copy, I realised these could only work as flyers due to the amount of text included. I had the idea that maybe they could be used as notice board posters instead of say adshells or billboards, but again, as reduced size posters, they just simply have too much copy on them. The information included is essential as it gives the majority of the information about the Silent Spaces concept, which people will need to know if they are to take part. So, I have opted to include a brief slogan on the poster, accompanied by links to the Silent Cities website & Facebook pages, while the flyers carry all the required info. As previously stated, these flyers will be displayed in places where the independent film maker target audience are likely to visit, such as the Showroom Cinema, Workstation, Sheffield University & SHU buildings, The Hubs & more. I'm really happy with the final design, especially the use of key words highlighted in the master brand colour orange & the overall layout. The only thing I think I would like to have changed is the differences between each flyer, such as a change of slogan or alternate copy etc, although I think the alternate image on each flyer works well, just not as well as an overall design change could have.

Flyer Designs

Effective Imagery

The most effective imagery I think I can use is images that evoke sadness. Since this promotional material is to rally people to the cause of Silent Cities & encourage them to contribute to the organisation, it is logical to use imagery that puts across a "We need you" message. Using faces with sympathy-provoking expressions & a desaturated lack of colour with hightened levels, giving a dramatic edge to the image.

Choosing Imagery

For my flyers or posters, I'd like to include some form of imagery that will rally people to the causes & plights of Silent Cities. Looking at the areas Silent Cities reach out to already, it seems more than ideal to feature imagery that will create sympathy above anything else. I had people in mind such as the homeless, elderly, disabled, hard of hearing, blind, disadvantaged children etc. These images I hope will add a level of depth & add something extra to the overall designs.

Cleaning things up

 Here is another attempt at a brief poster. Emphasis has once again been placed on the slogan, with the information copy edited yet again. I'm starting to change my mind about the stained paper background, especially on this reversed design with black/orange text & white background. I think this look works best as there is more focus on the type & the whole design doesn't feel as heavy as it did on black. With this design, the entire copy is in the Rockwell typeface, just to see how far I could push brand consistency. I think an overall use of Rockwell works, but needs something different thrown in to counter balance it & even out the design. I've also included the angled logo, which is something I wanted to use right from the start, and also adds an edge to the design rather than just sitting straight. I'm not sure whether this works with the straight copy though as the angles look awkward, but again, this is all something I can work on.