Thursday, 16 June 2011

Flyer Design Summary

With my Silent Spaces flyers now complete, I can begin to evaluate the decisions I made, and reasons behind the design solutions I concluded with. These flyers first started life as posters, but as I began to include more & more copy, I realised these could only work as flyers due to the amount of text included. I had the idea that maybe they could be used as notice board posters instead of say adshells or billboards, but again, as reduced size posters, they just simply have too much copy on them. The information included is essential as it gives the majority of the information about the Silent Spaces concept, which people will need to know if they are to take part. So, I have opted to include a brief slogan on the poster, accompanied by links to the Silent Cities website & Facebook pages, while the flyers carry all the required info. As previously stated, these flyers will be displayed in places where the independent film maker target audience are likely to visit, such as the Showroom Cinema, Workstation, Sheffield University & SHU buildings, The Hubs & more. I'm really happy with the final design, especially the use of key words highlighted in the master brand colour orange & the overall layout. The only thing I think I would like to have changed is the differences between each flyer, such as a change of slogan or alternate copy etc, although I think the alternate image on each flyer works well, just not as well as an overall design change could have.

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