Here is another attempt at a brief poster. Emphasis has once again been placed on the slogan, with the information copy edited yet again. I'm starting to change my mind about the stained paper background, especially on this reversed design with black/orange text & white background. I think this look works best as there is more focus on the type & the whole design doesn't feel as heavy as it did on black. With this design, the entire copy is in the Rockwell typeface, just to see how far I could push brand consistency. I think an overall use of Rockwell works, but needs something different thrown in to counter balance it & even out the design. I've also included the angled logo, which is something I wanted to use right from the start, and also adds an edge to the design rather than just sitting straight. I'm not sure whether this works with the straight copy though as the angles look awkward, but again, this is all something I can work on.
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